Phone: 0413 842 088 | Email: jazzcottan@yahoo.com | LinkedIn Profile
Jasmine Cottan
Digital Copywriter
“If it sounds like writing, I rewrite it.” – Elmore Leonard
A woman with a notorious sweet
tooth & loves a good-old novel!
About Me
Throughout my 7+ year career as a Digital Copywriter, I’ve consistently crafted and delivered compelling copy that resonates with my client’s audiences & drives results.
With a love for the written word & a knack for content creation, I can give you that hard-working individual who isn’t afraid to roll up her sleeves and provide some extra elbow grease when push comes to shove! I am detail-orientated, and take immense pride in my keen listening skills, collaborative mindset and strong work ethic.
No matter the project size or scope of the project, you can trust that every task I undertake is executed with precision and care.
Let's work together to create engaging content that speaks results!
Skills & Certifications
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SEO content creation & optimisation
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Paid search copy & implementation
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Case study & award writing
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Conceptual thinking & idea generation
​​Technical Skills:
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SEMRush
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Microsoft Advertising Platform
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Google Advertising Platform
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WordPress
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Google Suite
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Google Analytics
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Creative writing
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Copywriting
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AI content creation tools
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Adobe Creative Suite
APAC Search Awards 2025: Finalist for all 8 submissions
Google Honours 2023: 3x Finalist Submissions
APAC Search Awards 2022: 1x PPC Campaign Winner, 6x Finalist Submissions
KEY ACHIEVEMENTS
2025
As sole copywriter for Incubeta, I organised and submitted 8 campaign awards entries in the "APAC Search Awards 2025 for two leading clients, a prestigious marketing event which recognised the paid search efforts of leading Australian agencies. Incubeta was finalist for all 8 entries for Best in Ecommerce, Best in AI, Best Health Campaign, Best in Fashion, Best B2C Campaign & Most Innovative!
2022
As AdVisible's lead digital copywriter, I was responsible for submitting award campaign entries for Don't Panic's "Global Search Awards" and the "APAC Awards", prestigious international event ceremonies which recognised the online marketing efforts of digital marketing agencies around the world. AdVisible were finalists for six entries for the Global Search Awards and won the 'Best PPC Campaign with client Catch Fitness' in February.
PORTFOLIO
Service Pages
As per the SEO analysts' briefs and client requests, I provided keyword-optimised service page copy that drove conversions and increased brand awareness and impressions to the following clients below.
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Rateseeker:
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JG Vertical Rope Access Specialists:
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Maintenance (Building painting and protective coating)
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Rescue and safety (Anchor testing)
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Specialist (Facade restoration)
Popcar
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eCommerce
Bisley Workwear:
Responsible for producing all category content and product copy for Bisley's men's and women's safety wear and hi-vis clothing.
Craftzero:
Deliver all category and product copy for Craftzero's collection of non-alcoholic beverages, including their vegan wine, non-alcoholic beers, spirits etc.
Blogs
Gough Recruitment:
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AdVisible:
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FAQs
Bridges Alliance
Write informative FAQ copy which provides relevant information about Bridges Alliance's many NDIS support services to the client's target audience (specifically top-funnel users.
Bright Balustrading
Generated compelling and detailed service page and FAQ content to the top and bottom fold of Bright Balustrading's 'Glass Balustrades' page. (Ongoing work)
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