Jasmine Cottan
Experienced Digital Copywriter
“If it sounds like writing, I rewrite it.” – Elmore Leonard
A lover of chocolate, fine wine and a good book.
ABOUT
As a seasoned digital copywriter with over 7 years of successful experience, I've consistently delivered clear and compelling copy for clients in B2B, B2C and eCommerce industries.
With a genuine passion for and expertise in organic & paid search (SEO & Google Ads), I can bring not only qualifications but also honesty, attention to detail, creativity, diligence, and a commitment to excellence in every task I undertake. Skilled at interpreting clients' briefs, I can curate and implement long-form, or short-form copy that aligns with their business goals and enhances their online presence.
Let's work together and bring your content to life!
SKILLS & EXPERTISE
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Creative problem-solving skills
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Proactive thinker
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Ability to work collaboratively
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Can work autonomously
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Strong communication skills
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Strong work ethic
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Creative writing
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Copywriting
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Experience in Generative AI tools (Gemini, Grammarly, anyword & more)
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Fluent English speaker and writer
KEY ACHIEVEMENTS
2022
As AdVisible's lead digital copywriter, I was responsible for submitting award campaign entries for Don't Panic's "Global Search Awards" and the "APAC Awards", prestigious international event ceremonies which recognised the online marketing efforts of digital marketing agencies around the world. AdVisible were finalists for six entries for the Global Search Awards and won the 'Best PPC Campaign with client Catch Fitness' in February.
2021
Organised and submitted ten digital marketing campaign submissions for the SEMRush Search Awards, seven of which were finalists.
PORTFOLIO
Service pages
As per the SEO analysts' briefs and client requests, I provided keyword-optimised service page copy that drove conversions and increased brand awareness and impressions to the following clients below.
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Rateseeker:
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JG Vertical Rope Access Specialists:
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Maintenance (Building painting and protective coating)
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Rescue and safety (Anchor testing)
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Specialist (Facade restoration)
Popcar
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eCommerce
Bisley Workwear:
Responsible for producing all category content and product copy for Bisley's men's and women's safety wear and hi-vis clothing.
Craftzero:
Deliver all category and product copy for Craftzero's collection of non-alcoholic beverages, including their vegan wine, non-alcoholic beers, spirits etc.
Blogs
Gough Recruitment:
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AdVisible:
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FAQs
Bridges Alliance
Write informative FAQ copy which provides relevant information about Bridges Alliance's many NDIS support services to the client's target audience (specifically top-funnel users.
Bright Balustrading
Generated compelling and detailed service page and FAQ content to the top and bottom fold of Bright Balustrading's 'Glass Balustrades' page. (Ongoing work)
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EDUCATION & TRAINING
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Attended the DMA conference in Melbourne 2022. Gained knowledge of the current digital marketing climate and upcoming trends in AI writing and technical SEO.
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University of New South Wales - Bachelor of Fine Arts/Arts, 2013 - 2016
CONTACT
Phone: +61 413 842 088
Email: jazzcottan@yahoo.com
Address: Unit 6 / 94 Elizabeth Bay Road, Elizabeth Bay, NSW 2011